Whether you are an individual, a community or a corporation your brand is one of your most important assets. How it is promoted and how it is received defines the very essence of what it means to be ‘your brand’. Nowadays, even the most modest of organizations needs to have a strong and memorable brand if it wants to grow and, when it moves its brand online, the opportunities for business growth, notoriety, globalization and expansion skyrocket. Core to any brand is its name, and online, brand value is invested in the domain name. Choose the right Top Level Domain (TLD) name and you can corner the online market, fail to secure your brand names and you risk losing your business online entirely.
The new generic Top Level Domain (TLD) program will change the public face of the Internet forever, with millions of domain names becoming available across thousands of Top Level Domain (TLD) suffixes. Corporations, communities and individuals are re-evaluating the way in which their domain names could and should represent their brand identities on the Internet in the future. The imminent expansion of the Top Level Domain (TLD) name system makes it crucial to secure the right name for your specific needs. Famous Four Media helps you to strengthen your brand by providing the domain names you need to represent your business, products, services or community online in the right way.
The Sunrise Period
The Sunrise Period is a crucial time for trademark holders who will have an automatic right to register domain names under generic Top Level Domains (TLD) suffixes, which match their trademarks, but only if they have successfully submitted their registered marks to the Trademark Clearing House (TMCH). Famous Four Media will operate a 60 day Sunrise period for rights holders prior to making the TLD name suffix available to all-comers. During this phase, FFM will:
- Register domain names – on behalf of trade mark rights holders possessing a valid sunrise code
- Check all domain name registrations – against trademarks lodged in the TMCH
- Operate rights protection mechanisms – in accordance with ICANN’s mandated rights protection mechanisms
- Hold sunrise auctions – to resolve any string contentions in sunrise
During the Sunrise period, it is essential that brand owners register domain names matching their trademarks in Top Level Domain (TLD) suffixes relevant to their business in order to prevent others from registering them during the landrush period.
Once you have secured your domain name in the sunrise period, Famous Four Media’s integral rights protection mechanisms will help protect your domain, your brand online and prevent brand abuse, such as cybersquatting and passing off. Contact us and see how Famous Four Media can help you to strengthen your brand.