There is a new marketing phenomena around the new Generic Top Level Domain (TLD) scheme. Its name is “domain bias”. It consists on how the user believes that a website is more “appropriate” than others depending on the suffix it comes from. According to Kathy Nielsen, VP Business Development, Registry Services, at SEDO, “keywords shifts to the canvas background with the new “domain bias” phenomena.”
Microsoft coined the term in 2012. By then, Microsoft conducted a research in which it showed the results of the final click performance in campaigns based in Keywords vs. “domain bias”. For those companies looking for the perfect domain name, this study included some key findings.
In this article we can learn out how a relevant domain name scheme might be one of the best investments for a company and how, as new generic Top Level Domains (TLD) are expected to be launched later this year , the domain name decision for a company must be done now. Learn out more by clicking here